Facebook news feed changes are giving social media managers a jolt this week, with worries the update may impact our ability to connect with audiences. According to Facebook, users can expect to see more posts from friends, as opposed to brand Pages. Let’s unpack what this really means for your engagement efforts.
How you can get ready
First, it’s not the end of the world. Change is a part of life, and when it comes to using external tools in our marketing efforts, we should always anticipate changes. For organizations that use Facebook Pages for business, now is a great time to refresh your strategy, make sure you’re sharing the most inviting and engaging content you can, and don’t always put all your eggs in one basket when it comes to social channels.
Second, it’s not the first time Facebook has updated the platform. Be prepared by making sure you have a solid strategy in place. And if you haven’t yet, now is the time to think about where paid social fits in.
The Facebook news feed is a competitive space. Facebook’s algorithms rate every post for relevance. That means that moving forward, you’ll need to go beyond bland, press-release-style announcements.
For a deeper dive, head over to Govtech, where I’ve shared some advice on how to make sure you’re getting the most out of your Facebook marketing. I wrote this with my public sector colleagues in mind, but it’s a message that will apply to most Page managers.
How’s it going?
Are you seeing Page engagement changes following the announcement? I’d love to hear how it’s going for you. If you have questions or want to discuss, drop me a line using the form below!